Senior Executive, Digital Marketing

To execute the social media strategy and plans for Cyberjaya Education Group to engage audiences and enhance the brand and reputation of the University. The role will be responsible for managing social media channels and creating a wide range of content types for other digital channels, such as the website, and working with student ambassadors to produce targeted and engaging content.

To manage and deliver all social media activity for Cyberjaya Education Group’s channels such as Instagram, Facebook, LinkedIn, X, TikTok and YouTube; coordinating the creation and publication of posts for marketing and communications teams as well as stakeholders. Create and develop a wide range of content types for other digital channels, such as the website, also working with student ambassadors to produce targeted and engaging content – finding innovative ways of engaging with youth audiences.

• To be the main point of contact for social media requests across the University; prioritising, publishing and managing requests on a day-to-day basis.
• To provide direct support to social media users through the main University channels by replying to comments, queries, and messages on the key digital channels.
• To work collaboratively with stakeholders across the University to create, produce and publish strong, visually-led content on our key digital channels, according to our content strategy and directed by the Content and Social Media Manager.
• Under the guidance of the Content and Social Media Manager, to work closely and recruit, mentor and guide our student ambassadors to create and produce engaging user generated content for all our digital channels.
• To provide support and guidance to stakeholders on content development and best practices for social media.
• To use online social media monitoring systems, Google Analytics and other appropriate software to evaluate, audit and update content.
• To exercise rigorous quality control over social media presences and website presence by ensuring that content is on brand, accurate, and up to date.
• To ensure that all content complies with accessibility guidelines, legal compliance, web standards and usability best practice.
• To develop and maintain the image and video library for our digital channels.

Required Qualifications

Essential Experience:

• University Degree or equivalent relevant experience.
• Experience with search engine optimisation, Google Analytics and other analytics tools.
• Experience of working with content management systems.
• Experience and passion for social media platforms like Instagram and TikTok.
• Experience in industry-standard Adobe creative suite in particular photo, audio and video editing software.
• Excellent levels of competency in written and spoken English and Mandarin; with experience in writing marketing сору.
• Experience of working in a team and leading on own initiative.
• Ability to operate under pressure to strict deadlines.
• Ability to make decisions and prioritise workloads and requests on a daily, weekly and monthly basis.
• Knowledge of industry best practices including content delivery standards and usability.
• Ability to multi-function and multi-task as part of a busy professional communications team.

Essential Skills:

• Ability to think creatively and to communicate creative ideas to others.
• Excellent attention to detail and quality of work.
• Ability to work across teams.
• Excellent digital and information technology tools.
• Excellent written and oral communication skills in English & Mandarin.
• A ‘can do’ attitude and a great problem solver.